Strategy

A basketball coach teaches a youth basketball team during a timeout in a gymnasium. The coach is writing on a clipboard while five young girls in blue jerseys listen attentively. The gym has wooden walls and a basketball hoop in the background.

We help you set goals, strengthen programs, and drive impact.

Our Strategy services result in practical, credible strategies that drive measurable outcomes across health & fitness and healthcare systems.

Our Strategy products include:

Strategic Plans

Program Design Blueprints

Program Evaluation Reports

Success Toolkits

Subject Matter Expert

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Kind Words


“After hearing Amy speak at a conference, I brought her in as a trusted consultant to help Orangetheory bridge into the healthcare space. She brought a rare combination of scientific rigor, strategic clarity, and deep empathy for people. Amy helped us translate the Exercise is Medicine vision into practical frameworks that worked for our business and, most importantly, earned credibility with healthcare professionals, franchisees, and members alike by saving them time and money through access to healthcare dollars that subsidize memberships. Her ability to connect research, policy, and real-world application is unmatched. Amy left a lasting impact on the Orangetheory ecosystem and created a blueprint for other fitness companies to follow.”  

— Devin Lebrun, former Senior Vice President Innovation & Strategic Partnerships, Orangetheory Fitness